Virtual tours is a new and efficient presentation tool, that allows attractively demonstrating real places for a wide audience – be it a state, city, national park, resort, museum, production etc. Unlike already widespread media formats – photo albums, postcards, films etc., virtual tours offer an interactive way of exploring places – thanks to interactive panoramic images visitors are given a possibilty to get „into” a place, and also choose their own sequence of viewing places, viewing points and any other additional information – photographs, texts, sounds or video.

Virtual tour is based on spherical 360º panoramic photographs (images). Locating a place – either through a map, from a list of objects or a range of themes, an interactive 360 image of a place opens up. It allows visitors viewing the place in any direction (both horisontally and vertically), similarly to how it takes place in reality. This technology gives the effect of as if „being inside” of a place and ensures maximal „immerson” into it.

Panoramic images can be attached with different media – descriptions of places and illustrative photo galleries that focus on the surroundings or interior. Whenever it helps creating a more complete picture of a place, short audio and video episodes can be added, too.

Content of a virtual tour is presented on the base of an interface, which is being designed to best suit the „mood” of a place – using proper colours and tones, graphical elements, animation and sound. Brought together, these different media formats allow creating the most appropriate atmoshpere for each place.

To make publishing, editing and renewing of content of a tour in the Internet and on CDs easier, we have developed a special WEB/CD multimedia publishing platform. The platform ensures unlimited broadening of content scope and flexible further development of the tour.